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About Aaron Sanders

Product Strategy Executive and CST

Aaron is a world-class product expert who has led the shift toward an innovative product mindset at several leading Silicon Valley companies. From Cisco to eBay, Aaron’s work has shaped customer-centric product delivery models and aligned portfolios to focus on building brand loyalty. His approach has improved product and marketing executives’ launch initiatives that have led to multi-million-dollar revenue increases.

Aaron is renowned for his ability to unite business strategy with tactical delivery. He is skilled in product road mapping, prioritization, and portfolio management, as well as streamlining value delivery.

Throughout his career, Product Management thought leaders like Jeff Patton, author of User Story Mapping, have partnered with Aaron for his energy, insights, and support.

Trust Pilot

Fun and Engaging. I tend to not love classes because they are boring and you sit and listen to a lecture. This course was directly opposite. It was engaging, personalized and interactive. Aaron was a great coach. Organized, answered all questions and down-to-earth. This made the class comfortable and interesting. I passed the exam with 90% on my first try!

Keys to Effectiveness
  • Two decades in technological, interpersonal, and leadership disciplines
  • A passion for building life-changing products
Certifications
  • Certified Scrum Trainer, Scrum Alliance
Education
  • BS in Business Administration/Marketing, University of Colorado Denver
Fun Fact
Aaron was a professional ski and snowboard instructor. He remains an avid skier and snowboarder, spending much of his free time in the mountains near his home in Telluride.

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