Aaron Sanders

Aaron Sanders is a world-class product strategist and transformation leader with more than 20 years of experience guiding organizations toward innovative, customer-centric delivery models. He has been instrumental in shaping product strategy at leading companies—including Cisco and eBay—where his work has fueled brand loyalty, accelerated time to market, and delivered multi-million-dollar revenue growth.

Renowned for his ability to unite business strategy with tactical execution, Aaron brings expertise in product road mapping, prioritization, portfolio management, and streamlining value delivery. He has mentored hundreds of executives and product teams across the globe, helping them foster collaboration, embrace discovery practices, and bring breakthrough products and services to market.

As a sought-after trainer and speaker, Aaron has granted certifications to more than 5,000 professionals in nearly 300 courses worldwide and presented at international conferences on dual-track agile, design thinking, and advanced product development techniques. His influence extends beyond the classroom—coaching organizations to scale product innovation, transform business models, and achieve returns exceeding $100M.

Product thought leaders such as Jeff Patton, author of User Story Mapping, have partnered with Aaron for his energy, insights, and collaborative spirit, underscoring his reputation as a trusted guide for building extraordinary products that make a lasting impact.