There are many forces driving organizations to shift from project-oriented toward product-oriented approaches. Product teams face unprecedented challenges as business environments and ecosystems become increasingly complex and unpredictable. Customers have tremendous freedom to choose among competing products, and user experience and time-to-market have become differentiators. In this environment, teams must offer products that solve the right problem, for the right consumer, at the right time, and at the right price.

Developing products as holistic solutions to customer problems is a complex balancing act. Solutions need to be feasible, economically viable, and desirable. This course introduces participants to frameworks, principles, and methods to help teams develop winning products that balance business, usage, and technology concerns. Product teams and organizations can use these tools to dramatically improve value co-creation, shorten time-to-market, and reduce risk.