You’ve probably heard of the power of OKRs and how they help organizations focus on their most important goals and outcomes. Countless companies have used OKRs to achieve success, including Google, Intel, Microsoft, and even the musician Bono.

OKRs are now the standard goal-setting and measurement tool for creating transparency on strategy and purpose within the organization. They also help to establish alignment for business goals with organizational strategy.

OKRs stand for Objectives and Key Results and are a goal-setting methodology to set objectives and measure progress through measurable results. OKRs can help track progress, create alignment, and foster engagement toward quantifiable goals. What company doesn’t want to streamline strategic focus, align daily work with overall vision and mission, and simplify strategic planning?

Transcription:

Speaker 1

(0:00) What do some of the top companies like Amazon, Microsoft, and Google all have in common?
(0:04) Today, I’ll be showing you something that might just revolutionize the way that you run your business.
(0:09) OKRs, otherwise known as Objectives and Key Results, are a simple but powerful framework to help keep your business on track.
(0:16) They answer two crucial questions.
(0:17) Where do we want to go, and how do we know when we’re getting there?
(0:20) Just think about it.
(0:21) Without clear goals and measurable steps, how are you going to know if you’re making progress?
(0:24) So here’s why OKRs are…

1. First, they bring clarity and focus.

   • Everyone in your business should know the goal and the steps to achieve it, although that’s not always how it goes.
   • Now imagine everyone on your team working towards the same clear targets.
   • OKRs will remove all of that confusion and boost productivity.

2. Second, OKRs enhance accountability.

   • It’s like having a clear job description for every single task.
   • No more guessing what to do next.

3. Third, OKRs boost motivation.

   • I know you know the feeling.
   • Achieving important results keeps the team engaged and feels rewarding.
   • And of course, each small step is a win towards the bigger goal, making the journey all the more motivating.

(0:57) Now let’s switch gears and talk about alignment.
(0:59) When everybody from the CEO to the intern knows the company’s top priorities, it ensures that all efforts are directed towards the same objectives.
(1:07) And this alignment is crucial for avoiding wasted time and achieving your goals efficiently.

(1:11) Plus, OKRs are beneficial for businesses of all sizes.
(1:14) Whether you’re a startup trying to find your footing or a large corporation just trying to innovate, OKRs provide you that structured approach to achieve your goals.
(1:22) Now I’m sure you’re thinking that’s great and all, but how do you actually start implementing OKRs into your business?

1. Start by setting clear, ambitious objectives.

   • These should be inspiring and time-bound.
   • For example, instead of just saying “increase sales,” say “grow sales by 20% in the next quarter.”

2. Identify three to five results that will help you reach that objective.

   • These should be specific, measurable, and most importantly, achievable.
   • For example, if your objective is to enhance customer satisfaction, your key results might be:
     • Reduce customer support response time to under two hours.
     • Achieve a 90% customer satisfaction rate on post-support surveys.
     • Increase Net Promoter Score by 10 points.

(1:58) By setting these clear key results, you can easily track your progress and make adjustments as needed.
(2:02) But look, I get it.
(2:03) It’s easier said than done and getting started can be difficult.
(2:06) That’s where we at Hyperdrive come in.
(2:08) Hyperdrive is a business transformation company that specializes in helping businesses and individuals like you master OKRs and agility foundations.
(2:16) We offer tailored workshops, hands-on coaching, and all the resources you need to transform your business.
(2:21) Think of us as your OKR personal trainers, minus all the push-ups.
(2:24) But let’s get back on track.
(2:25) I want to share with you some of my pro tips for successful OKR implementation.

1. Keep your OKRs transparent.

   • Make sure everyone in the company can see the objectives and key results.
   • That openness fosters trust and collaboration.

2. Review and adjust OKRs regularly.

   • You know business environments can get difficult, and your goals might need tweaking as you go.
   • So schedule regular check-ins to assess progress and make adjustments as needed.

3. Celebrate your success.

   • When your team hits a key result, acknowledge it.
   • Celebrating these milestones keeps morale high and, on top of all that, reinforces the value of OKRs.

(2:57) I hope that was helpful, but maybe you’re not in a position where you can call all the shots.
(3:01) Watch this video to learn how to pitch OKRs to your boss.