AI for Product Discovery and Strategy
- Earn a Scrum Alliance® Microcredential + digital badge
- Fast-Track Learning — Build Practical Skills in a Half-Day Session
- Ultimate Flexibility — Reschedule Any Time
- Practical Insights — AI Skills You Can Apply Immediately
- Learn with an Experienced Instructor, Not a Recording
- No Previous AI Experience Required
Use AI to uncover customer needs, analyze markets, evaluate opportunities, and shape clearer product vision and strategic direction.
AI for Product Discovery and Strategy
Product teams rarely suffer from a lack of information. The harder problem is making sense of it fast enough to decide what matters.
Customer interviews, market research, competitor activity, usage data, stakeholder input, and new ideas all compete for attention. Generative AI can help you analyze that information, uncover patterns, explore opportunities, and connect signals that might otherwise be missed. But faster analysis does not automatically produce better strategy. You still need to know what to ask, what to trust, and where human judgment belongs.
AI for Product Discovery and Strategy is a hands-on Scrum Alliance® microcredential that shows you how to use AI throughout discovery and strategic planning without handing your product decisions over to the tool. You’ll use AI to better understand customers and markets, uncover patterns in research and feedback, explore opportunities and scenarios, and turn what you learn into clearer product vision and strategic direction.
You don’t need to be an AI expert. The focus is on using generative AI more deliberately to support real product decisions.
The goal is not more AI. It’s better evidence, clearer choices, and less time spent sorting through the noise.
AI for Product Discovery and Strategy
Workshop Overview
What You Learn
- Use AI to uncover market trends, competitors, customer needs, and emerging opportunities
- Turn customer interviews, feedback, and other research into patterns and actionable insights
- Use AI-supported research to sharpen product vision, strategic direction, and priorities
- Explore assumptions, scenarios, risks, and opportunities before committing
- Connect discovery findings to clearer product decisions
- Recognize what AI can support, what requires validation, and where human judgment matters
What You Earn
- Scrum Alliance® Microcredential
- Scrum Education Units® (SEUs) toward Scrum Alliance certification renewal
- Practical prompts, techniques, and approaches you can apply to product discovery and strategy
- Two-year Scrum Alliance® membership
Who Should Attend?
This class is for anyone involved in understanding customers, evaluating opportunities, or helping decide what gets built next. It is especially useful for:
- Product Owners and Product Managers
- Product Strategists and Product Leaders
- UX Researchers and Designers
- Business Analysts
- Scrum Masters and leaders working with product teams
- Innovation, strategy, and business leaders
- Cross-functional team members involved in product discovery and planning
Why Choose Hyperdrive?
You’ll learn from the industry’s finest instructors and be able to immediately apply real-world scenarios to your work in the most interactive, thought-provoking, and exciting training on the market. Join 15,000+ satisfied students and enjoy exclusive benefits like:
Special discounts are available for alumni and military members — contact us for more details!
Students give us 5/5 stars on Facebook and Google.
We win “Best Silicon Valley Training Co.” year after year.
Enjoy FREE access to the largest and most vibrant training community in North America for top-tier continuing education and networking opportunities.
Featured Resources
Browse our library of educational resources, including in-depth videos and insightful articles, to expand your knowledge and learn more about the Hyperdrive approach.
Questions? We Can Help.
If you have questions, we have answers. Get personalized support from the world’s leaders in Agility.